Latest Seminars

When Sharing Economy Meets Traditional Business: Coopetition between Ride-Sharing Platforms and Car-Rental Firms
Mr. Chenglong ZHANG, University of Texas at Dallas

Date 28.10.2020
Time 10:00 am - 11:30 am (Hong Kong Time)
Venue Zoom

3D Printing and Product Assortment Strategy
Dr Duo Shi, The Chinese University of Hong Kong, Shenzhen

3D printing, as a production technology, distinguishes from conventional technologies in three characteristics: design freedom, i.e., it can handle certain product designs that conventional technologies cannot; quality differentiation, i.e., for the same product design, it might achieve a different quality, higher or lower than that of conventional technologies; and natural flexibility, i.e., it is endowed with capacity flexibility without sacrificing operational efficiency. This paper investigates the joint impact of these characteristics when a firm selects conceptual designs to form its product assortment, taking into account each design's production technology choice from 3D printing and two conventional technologies: dedicated and traditional flexible. Some designs can be handled by any technology (generic), whereas the others are specific to 3D printing (3D-specific). The firm selects designs to be handled by each technology and then invests accordingly in technology adoption, product development, capacity, and production. We characterize the structure of the optimal assortment based on the popularity of each design. Within the sets of generic designs and 3D-specific designs, respectively, the most popular designs should be selected into the assortment; under a mild condition, the optimal assortment comprises the most popular ones among all the designs. Within the optimal assortment, 3D printing should handle the less popular generic designs than conventional technologies. We further demonstrate that a greater design freedom or higher quality of 3D printing may reduce product variety. In the absence of design freedom and quality differentiation, natural flexibility by itself always enhances product variety; by contrast, the traditional flexible technology may reduce product variety. Numerical study shows that 3D printing tends to be more valuable when popularities of the generic designs have a lower Gini index and when popularities of the 3D- specific designs have a higher Gini index.

Date 23.10.2020
Time 10:30 am - 11:45 am
Venue Online via Zoom

Observational vs. Experimental Data When Learning Intervention Policies
Mr. Carlos FERNÁNDEZ-LORÍA, New York University

Date 19.10.2020
Time 9:00 am - 10:30 am (Hong Kong Time)
Venue Zoom

The Secret to Finding Love: A Field Experiment of Choice Structure in Online Dating Platform
Dr. Hyungsoo Lim

Date 15.06.2020
Time 3:00 pm - 4:30 pm
Venue Zoom

An Economic Analysis of Difficulty Adjustment Algorithms in Proof-of-Work Blockchain Systems
Prof. Shunya Noda, Vancouver School of Economics, University of British Columbia

Date 21.05.2020
Time 10:30 am - 12:00 pm
Venue Zoom

High Dimensional Covariance Matrix Estimation by Penalizing the Matrixlogarithm Transformed Likelihood
Dr Anita Wang

Date 03.04.2020
Time 2:00 pm - 3:15 pm

Price Competition Based on Relative Prices and Applications to Medicare Market
Mr Lijian Lu, Columbia University

We consider price competition models for oligopolistic markets, in which the consumer reacts to relative rather than absolute prices, where the relative price is defined as the difference between the absolute price and a given reference value. Such settings arise, for example, when the full retail price earned by the “retailer” is reduced by virtue of a third party offering a subsidy or a rebate or in prospect theoretical models in which customers establish a reference price and base their choices on the differentials with respect to the reference price. When choosing among the various competing options, the consumer trades off the net price paid with various other product or service attributes, as in standard price competition models. The reference price may be exogenously specified and pre-announced to the competing firms. Alternatively, it may be endogenously determined, as a function of the set of absolute prices selected by the competing firms, for example the lowest or the second lowest price. We review five different application areas where the above model structure arises. We then characterize the equilibrium behavior under a general reference value scheme of the above type; this in a base model, where we assume that the consumer choice model is of the general MultiNomialLogit (MNL) type. We also derive comparison results for the price equilibria that arise under alternative subsidy schemes. These comparisons have important implications for the design of subsidy schemes.

We proceed to apply our results to the Medicare insurance market, both in terms of its existing structure, as well as in terms of various proposals to redesign the program, in particular the Wyden-Ryan plan. We show that implementation of the latter plan in 2010 would have reduced the capitation rates, on average by 18.5% and enabled savings of 16.2% in the governments’ costs. These numbers are significantly larger than traditional estimates obtained under the assumption that the plans’ premia and market shares would not be affected by the new capitation rate scheme. For beneficiaries continuing to opt for the traditional Medicare plan, the average monthly cost is roughly $64.

Date 12.03.2020
Time 2:00 pm - 3:15 pm

When Popularity Meets Position: Disentangling Popularity and Position Using an Experimental Approach
Ms. Qianran JIN, Jenny, McGill University

Date 06.02.2020
Time 10:30 am - 12:00 pm
Venue ISOM Conference Room, LSK 4047

To Compete or Contract? Assessing the Effectiveness of Contests in Online Labor Market
Dr. Jiahui MO, Assistant Professor, Nanyang Technological University

Date 31.01.2020
Time 10:30 am - 12:00 pm
Venue ISOM Conference Room, LSK 4047

Two-sided Adverse Selection and Bilateral Reviews in Sharing Economy
Mr. Murat M. TUNC, University of Texas at Dallas

Date 21.01.2020
Time 10:30 am - 12:00 pm
Venue ISOM Conference Room, LSK 4047

Optimal Commissions and Subscriptions in Networked Markets
Mr Kevin Hongfan Chen, Department of Operations Management, University of Chicago Booth

We consider a platform that charges commission rates and subscription fees to sellers and buyers for facilitating transactions but does not directly control the transaction prices, which are determined by the traders. Buyers and sellers are divided into types, and we represent the compatibility between different types using a bipartite network. Traders are heterogeneous in terms of their valuations, and different types have possibly different value distributions. Buyers may have additional value for trading with some seller types. The platform chooses commissions-subscriptions to maximize its revenues. Two salient features of most online platforms are that they do not dictate the transaction prices, and use commissions/subscriptions for extracting revenues. We shed light on how these commissions/subscriptions should be set in networked markets.

Using tools from convex optimization and combinatorics, we obtain tractable methods for computing the optimal commissions/subscriptions and provide insights on revenues and welfare. We provide a tractable convex optimization formulation to calculate the revenue-maximizing commissions/subscriptions, and establish that, typically, different types should be charged different commissions/subscriptions depending on their network positions. We establish that the latter result holds even when the traders on each side have identical value distributions, and in this setting we provide lower and upper bounds on the platform’s revenues in terms of the supply-demand imbalance across the network. Motivated by simpler schemes used in practice, we show that the revenue loss can be unbounded when all traders on the same side are charged the same commissions/subscriptions, and bound the revenue loss in terms of the supply-demand imbalance across the network. Charging only buyers or only sellers leads to at least half of the optimal revenues, when different types on the same side can be charged differently. Our results highlight the suboptimality of commonly used payment schemes, and showcase the importance of accounting for the compatibility between different user types. Under mild assumptions, we establish that a revenue-maximizing platform achieves at least 2/3 of the maximum achievable social welfare.

Date 21.01.2020
Time 3:00 pm - 4:15 pm
Venue Room G012, LSK Business Building

Dynamic Pricing of Relocating Resources in Large Networks
Mr Chen Chen, Fuqua School of Business, Duke University

Motivated by applications in shared vehicle systems, we study dynamic pricing of resources that relocate over a network of locations. Customers with private willingness-to-pay sequentially request to relocate a resource from one location to another, and a revenue-maximizing service provider sets a price for each request. This problem can be formulated as an infinite horizon stochastic dynamic program, but is quite difficult to solve, as optimal pricing policies may depend on the locations of all resources in the network. We first focus on networks with a hub-and-spoke structure, and we develop a dynamic pricing policy and a performance bound based on a Lagrangian relaxation. This relaxation decomposes the problem over spokes and is thus far easier to solve than the original problem. We analyze the performance of the Lagrangian-based policy and focus on a supply-constrained large network regime in which the number of spokes (n) and the number of resources grow at the same rate. We show that the Lagrangian policy loses no more than O(sqrt{ln n/n}) in performance compared to an optimal policy, thus implying asymptotic optimality as n grows large. We also show that no static policy is asymptotically optimal in the large network regime. Finally, we extend the approach to general networks with multiple, interconnected hubs and spoke-to-spoke connections, and to incorporate relocation times. We also examine the performance of the Lagrangian policy and the Lagrangian relaxation bound on some numerical examples, including examples based on data from RideAustin.

Date 20.01.2020
Time 3:00 pm - 4:15 pm
Venue Room 3005, LSK Business Building

Promotional Design for Small Businesses: The Operational Value of Online Deals
Ms Simin Li, Kellogg School of Management, Northwestern University

Among the limited ways for small service providers to balance demand and supply, launching temporary consumer offer may be attractive. However, relatively little work has empirically examined whether and how such offers pay off service providers. In this paper, using a comprehensive dataset from two leading deal platforms in China, we empirically study a new business model: the online deal. Service providers, who face predictable demand swings and capacity constraints, launch online deals for customers to prepay online and redeem later in store. Using a structural model, we show that online deals effectively facilitate demand-supply coordination through two levers, the discount and, more interestingly, the advance sales period. To our knowledge, using the advance sales period as revenue management tool has not been studied in the literature. Tailored to demand fluctuations and the service provider's operating margin, the advance sales period and the discount serve two separable operational roles to achieve profit maximization – adjusting demand mean and reducing variance-related costs. Furthermore, our model estimates enable us to quantify the operational value of the online deal. Via counterfactual analyses, we show that by using these two levers instead of solely a discount, 82.1% of the service providers see a mean profit improvement of 23.6%. The additional lever, advance sales period, helping to mitigate the extreme discounts is likely where the profit boosts come from.

Date 17.01.2020
Time 3:00 pm - 4:15 pm
Venue Room 1001, LSK Business Building

Learning Customer Preferences from Personalized Assortments
Mr Yifan Feng, School of Business, University of Chicago Booth

A company wishes to commercialize a single version of a product from a menu of alternative options. Unaware of true customer preferences, the company relies on a system that allows potential buyers to provide feedback on their preferred versions. Under a general ranking-based choice model framework, we study how to dynamically individualize the set of versions shown to each customer to collect feedback efficiently. We prove an instance-specific lower bound on the sample complexity of any policy that identifies the top-ranked version with a given (probabilistic) confidence. We also propose a robust formulation of the company's problem and derive a sampling policy (Myopic Tracking Policy), which is both asymptotically sample optimal and intuitive to implement. We conduct computational studies on both synthetic and real-life data to assess the performance of our proposed method and compare it to alternative methods proposed in the literature.

Joint work with René Caldentey (Chicago) and Chris T. Ryan (UBC).

Date 15.01.2020
Time 3:00 pm - 4:15 pm
Venue Room G012, LSK Business Building

Innovative Public Policies to Improve Social Welfare – from an OM/OR Perspective
Dr Jiayi Joey Yu, Department of Industrial Engineering & Operations Research, University of California, Berkeley

1. Improving Consumer Welfare and Manufacturer Profit via Government Subsidy Programs: Subsidizing Consumers or Manufacturers?

Most consumers in rural areas of many developing countries cannot afford to purchase certain livelihood improvement products such as home appliances. To improve consumer welfare and manufacturer profit, many governments launch different types of subsidy programs that offer subsidies to consumers, manufacturers, or both. Motivated by a subsidy program developed by the Chinese government in 2007, we present a parsimonious model to determine the optimal subsidy program in different settings.

2. A Balancing Act of Regulating On-demand Ride Services

Regulating on-demand ride-hailing services (e.g., Uber and DiDi) requires a balance of multiple competing objectives: encouraging innovative business models (e.g., DiDi), sustaining traditional industries (e.g., taxi), creating new jobs, and reducing traffic congestion. This study is motivated by a regulatory policy implemented by the Chinese government in 2017 and a similar policy approved by the New York City Council in 2018 that regulate the “maximum” number of registered Uber/DiDi drivers. We examine the impact of these policies on the welfare of different stakeholders.

Date 10.01.2020
Time 3:00 pm - 4:15 pm
Venue Room 1003, LSK Business Building